| Definition: |
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noun. Audience measurement refers to the process of collecting and analyzing data to understand the characteristics, behaviors, and preferences of a specific target audience. It involves measuring various factors such as viewership, readership, listenership, or engagement levels across different media platforms. Audience measurement helps media organizations, advertisers, marketers, and researchers to make informed decisions regarding content creation, advertising strategies, and audience targeting. It provides insights into audience demographics, interests, consumption patterns, and effectiveness of media campaigns, allowing for more targeted and tailored approaches to reach and engage with the desired audience. GPT3.5
Word Forms:
- noun.
audience measurement (singular),
audience measurements (plural)
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