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noun. Customer characteristics are traits, attributes, or qualities that describe individuals or groups of people who are actual or potential customers of a company or organization. These characteristics may include demographic factors such as age, gender, income level, occupation, and location. Additionally, customer characteristics may also include psychographic factors such as interests, values, attitudes, and buying behavior. Understanding and analyzing customer characteristics is crucial for businesses to effectively market and tailor their products or services to meet the specific needs and preferences of their target customers. GPT3.5
Word Forms:
- noun.
customer characteristic (singular),
customer characteristics (plural)
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