Lexeme: online behavioral advertising  
Very Rare (0.01)
Definition:
  1. noun. Online behavioral advertising, also known as interest-based advertising, is a marketing practice that utilizes user data and browsing behavior to deliver targeted advertisements. It involves tracking individuals' online activities, such as websites visited, content viewed, searches made, and products purchased, to build a profile of their interests and preferences. This information is then used to display personalized advertisements that are more relevant to the individual, increasing the chances of engagement and conversion. Online behavioral advertising aims to provide users with more tailored and engaging advertising experiences while allowing advertisers to maximize their ad effectiveness and reach. GPT3.5
Word Forms:
  • noun. online behavioral advertising (singular), online behavioral advertisings (plural)
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