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noun. A preferred deal, in the context of advertising, is a type of ad buying arrangement between a publisher and an advertiser. It is a programmatic advertising option that provides the advertiser with the opportunity to purchase ad inventory in a more controlled and guaranteed manner.
In a preferred deal, the publisher and advertiser negotiate a fixed price for a specific set of ad impressions, typically targeting particular audience segments or specific placements on the publisher's website or app. This allows the advertiser to secure inventory at a predetermined price and gain priority access to it, ensuring that their ads are shown before other programmatic buyers in the auction.
Preferred deals provide advantages for both publishers and advertisers. Publishers can offer their premium ad inventory directly to advertisers, allowing them to monetize their content more effectively. Advertisers, on the other hand, can secure high-quality ad placements and target their desired audience with more precision compared to traditional open auctions, while still benefiting from the efficiency and automation of programmatic advertising. GPT3.5
Word Forms:
- noun.
preferred deal (singular),
preferred deals (plural)
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