| Lexeme: |
tracking pixel
Rare (0.02)
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| Definition: |
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noun. A tracking pixel, also known as a web beacon or pixel tag, is a small, transparent image embedded on a website or within an email. It is essentially a line of code that allows website owners or advertisers to track certain user behaviors, such as page views, clicks, and conversions.
When a user visits a website or opens an email containing a tracking pixel, their device automatically loads and displays the pixel. This triggers a request to the server where the pixel is hosted, providing information about the user's activity to the website owner or advertiser.
Tracking pixels are commonly used in marketing and analytics to gather data on user engagement and behavior. This data is then used to measure the effectiveness of advertising campaigns, track conversions, and personalize user experiences on websites. GPT3.5
Word Forms:
- noun.
tracking pixel (singular),
tracking pixels (plural)
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