| Definition: |
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noun. Ad data refers to the information or metrics gathered about the performance and effectiveness of advertising campaigns. This data includes various types of information such as impressions, clicks, conversions, click-through rates (CTRs), cost per acquisition (CPA), return on investment (ROI), and other key performance indicators (KPIs). Ad data is collected through tracking mechanisms, such as cookies or pixels, and can be analyzed to evaluate the success of advertising efforts, optimize strategies, and make informed decisions to improve campaign performance. GPT3.5
Word Forms:
- noun.
ad data (singular),
ad data (plural)
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| Policy Examples: |
- Computer and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history, and your web log information. #ebay
- This information may include: your activity on the Netflix service, such as title selections, watch history and search queries; details regarding your interactions with customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number; device IDs or unique identifiers, device and software characteristics (such as type and configuration), connection information, statistics on page views, referral URLs, ad data, IP address and standard web log information; information collected via the use of cookies, web beacons and other technologies. #netflix
- The information sent to us includes, but is not limited to, the following: data about the pages you access, computer IP address, device ID or unique identifier, device type, geo-location information, computer and connection information, mobile network information, statistics on page views, traffic to and from the sites, referral URL, ad data, and standard web log data and other information. #paypal
- Examples of this information may include your IP address, device, browser and software characteristics (such as type and operating system), location, activity on the Hulu Services including title selections and watch history, page views, ad data, referral URLs, network state, device identifiers or other unique identifiers such as advertising identifiers (e.g., "ad-ID" or "IDFA") and identifiers associated with browser cookies (see our description of "Cookies and Local Storage" below), and carrier information. #hulu
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