| Lexeme: |
advertising technology
Very Rare (0.01)
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| Definition: |
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noun. Advertising technology, commonly referred to as ad tech, refers to the tools, systems, and platforms that facilitate the planning, execution, and management of digital advertising campaigns. It involves the use of various technologies and techniques to automate and optimize the process of creating, targeting, delivering, and evaluating advertisements. Advertising technology encompasses a wide range of tools, including software, algorithms, data analytics, demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, tracking pixels, and other digital advertising solutions. Its primary goal is to improve the effectiveness and efficiency of advertising efforts, enabling advertisers to reach their target audience more precisely and measure the impact and return on investment of their campaigns. GPT3.5
Word Forms:
- noun.
advertising technology (singular),
advertising technologies (plural)
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